Secrets of JFK’s inaugural success By Max AtkinsonRhetoric expert first published 19 January 2011 President John F Kennedy would have been delighted to know that his inaugural address is still remembered and admired 50 years later. Like other great communicators – including Winston Churchill before him and Ronald Reagan and …
Author: Max Atkinson
BA Reading, MA Oxford, PhD Essex,
Fellow of the (British) Acadamy of Social Sciences,
Lifetime Achievement Award, UK Speechwriters' Guild,
Speechwriter and advisor to the late Paddy Ashdown and many business leaders.
Twitter, it seems, is widely used by authors to advertise their own books – as too are various programmes on BBC Radio 4. Yesterday’s Start the Week, for example was presented by Andrew Marr, who gave two authors who gave each of them about 45 minutes to plug their latest …